Sydney Swans x Nike
Categories
Marketing Materials, Art Direction
Client
Sydney Swans
Project
2025 Gather Round
Services
Marketing Materials Art Direction
Year
2025
Sydney Swans and Nike teamed up to create a Gather Round Capsule where we swapped out the Red and White for just White. Leaning into one of the main narratives of Gather Round - Travel. We used travel visual cues to tie this campaign together from teaser assets to email marketing.
Sydney Swans and Nike teamed up to create a Gather Round Capsule where we swapped out the Red and White for just White. Leaning into one of the main narratives of Gather Round - Travel. We used travel visual cues to tie this campaign together from teaser assets to email marketing.
To capitalise on the theme of travel we organised for the whole squad to be captured travelling to Adelaide in the new kit. In this shoot we wanted the players to feature pieces of the range within their usual wardrobe providing an opportunity to express their unique style.
To capitalise on the theme of travel we organised for the whole squad to be captured travelling to Adelaide in the new kit. In this shoot we wanted the players to feature pieces of the range within their usual wardrobe providing an opportunity to express their unique style.
The outcome was a complete sell out of the merch and a unique experience of Gather Round 2025 that fans could participate in. It allowed the brand of the Sydney Swans to remain consistent but tap into new and untouched categories being fashion.
The outcome was a complete sell out of the merch and a unique experience of Gather Round 2025 that fans could participate in. It allowed the brand of the Sydney Swans to remain consistent but tap into new and untouched categories being fashion.
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