Sydney Swans AFLW
Categories
Art Direction, Brand Identity, Marketing Materials
Client
Sydney Swans
Project
Branding
Services
Art Direction Brand Identity Marketing Materials Graphic Design Visual Identity
Year
2025
The Sydney Swans are a foundation club of the AFL, known for their rich history, passionate fan base, and bold, community-driven brand. As Brand and Creative Lead, I was responsible for protecting and evolving that brand across all visual outputs.
I oversaw the development and execution of creative content, ensured alignment with brand guidelines, and collaborated closely with internal teams to deliver cohesive, high-impact design across digital, print, and promotional platforms.
The Sydney Swans are a foundation club of the AFL, known for their rich history, passionate fan base, and bold, community-driven brand. As Brand and Creative Lead, I was responsible for protecting and evolving that brand across all visual outputs.
I oversaw the development and execution of creative content, ensured alignment with brand guidelines, and collaborated closely with internal teams to deliver cohesive, high-impact design across digital, print, and promotional platforms.
The AFLW team is a new addition to the club. This provided an exciting opportunity to approach the look and feel with a more social focused and modern lens. With the goal of educating fans about the players and the program we developed a more personal and low fi approach to UGC content in partnership with hand drawn icons, hand drawn font and creative shoots for milestone.
The AFLW team is a new addition to the club. This provided an exciting opportunity to approach the look and feel with a more social focused and modern lens. With the goal of educating fans about the players and the program we developed a more personal and low fi approach to UGC content in partnership with hand drawn icons, hand drawn font and creative shoots for milestone.
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