Overlap Studios
Categories
Branding, Art Direction
Client
Overlap Studios
Project
Branding
Services
Branding Art & Design Direction Web design
Year
2025
Overlap Studios aim is to tell authentic stories visually, shaping how athletes and brands are seen in the sports and lifestyle space. Beyond production they partner with athletes and brands to create stories with meaningful impact.
Through their branding we wanted to ensure that their unique positioning and offering were highlighted and how this combination when used together can create something incredibly special.
Tailored content for top tier athletes backed by creative strategy.
Overlap Studios aim is to tell authentic stories visually, shaping how athletes and brands are seen in the sports and lifestyle space. Beyond production they partner with athletes and brands to create stories with meaningful impact.
Through their branding we wanted to ensure that their unique positioning and offering were highlighted and how this combination when used together can create something incredibly special.
Tailored content for top tier athletes backed by creative strategy.
Working closely with the client, we refined a design language that is adaptable yet precise. Typography, color, and layout were developed to reflect both the practical and expressive qualities of the brand. Each element was tested across different formats to ensure consistency, from social platforms to editorial applications. The result is a system that communicates clearly while maintaining a distinct and recognizable character.
Working closely with the client, we refined a design language that is adaptable yet precise. Typography, color, and layout were developed to reflect both the practical and expressive qualities of the brand. Each element was tested across different formats to ensure consistency, from social platforms to editorial applications. The result is a system that communicates clearly while maintaining a distinct and recognizable character.
The outcome is an identity and website that position the brand with confidence and clarity. Minimal forms and considered interactions establish a design framework that feels both modern and enduring. Beyond aesthetics, the system provides guidelines and assets that enable the brand to expand independently. This ensures the work remains relevant, adaptable, and capable of evolving with future needs.
The outcome is an identity and website that position the brand with confidence and clarity. Minimal forms and considered interactions establish a design framework that feels both modern and enduring. Beyond aesthetics, the system provides guidelines and assets that enable the brand to expand independently. This ensures the work remains relevant, adaptable, and capable of evolving with future needs.
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