Claudia Blues Point
Categories
Branding & Art Direction
Client
Claudia Blues Point
Project
Branding & Art Direction
Services
Art Direction Marketing Materials Brand Identity
Year
2025
Claudia Blues Point is a new florist based in Blues Point, Sydney. I was tasked to created the brand identity across all platforms. Claudia has an architectural approach to her floral designs making her work distinctive and visually unique.
Claudia Blues Point is a new florist based in Blues Point, Sydney. I was tasked to created the brand identity across all platforms. Claudia has an architectural approach to her floral designs making her work distinctive and visually unique.
To pay homage to her approach I wanted to photograph flowers focusing on their structure as the promident feature as this is what Claudia focuses on when making her arrangements. Incorporating elegant colours with modern typography it positions Claudia Blues Point exactly what it is, modern elegance.
To pay homage to her approach I wanted to photograph flowers focusing on their structure as the promident feature as this is what Claudia focuses on when making her arrangements. Incorporating elegant colours with modern typography it positions Claudia Blues Point exactly what it is, modern elegance.
Based on Blues Point road in North Sydney Claudia Blues Point has become a beautiful nook of the neighbourhood offering single varient flowers, weddings and delivery services around Sydney.
Based on Blues Point road in North Sydney Claudia Blues Point has become a beautiful nook of the neighbourhood offering single varient flowers, weddings and delivery services around Sydney.
