Sydney Swans
Categories
Art Direction, Brand Identity, Marketing Materials
Client
Sydney Swans
Project
Branding
Services
Art Direction Brand Identity Marketing Materials Graphic Design Visual Identity
Year
2025
The Sydney Swans are a foundation club of the AFL, known for their rich history, passionate fan base, and bold, community-driven brand. As Brand and Creative Lead, I was responsible for protecting and evolving that brand across all visual outputs.
The Sydney Swans are a foundation club of the AFL, known for their rich history, passionate fan base, and bold, community-driven brand. As Brand and Creative Lead, I was responsible for protecting and evolving that brand across all visual outputs.
I oversaw the development and execution of creative content, ensured alignment with brand guidelines, and collaborated closely with internal teams to deliver cohesive, high-impact design across digital, print, and promotional platforms.
I oversaw the development and execution of creative content, ensured alignment with brand guidelines, and collaborated closely with internal teams to deliver cohesive, high-impact design across digital, print, and promotional platforms.
In 2024 the club celebrated its 150 years which entailed a slight twist in branding recognising the history but looking forward to the future. This meant that I was lead in making slight changes to the core branding e.g. typography, image treatment and logo lockups nodding to the milestone for the club.
In 2024 the club celebrated its 150 years which entailed a slight twist in branding recognising the history but looking forward to the future. This meant that I was lead in making slight changes to the core branding e.g. typography, image treatment and logo lockups nodding to the milestone for the club.
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