Sydney Swans AFLW

The Sydney Swans are a foundation club of the AFL, known for their rich history, passionate fan base, and bold, community-driven brand. As Brand and Creative Lead, I was responsible for protecting and evolving that brand across all visual outputs. I oversaw the development and execution of creative content, ensured alignment with brand guidelines, and collaborated closely with internal teams to deliver cohesive, high-impact design across digital, print, and promotional platforms.