Claudia Blues Point

Claudia Blues Point is a new florist based in Blues Point, Sydney. I was tasked to created the brand identity across all platforms. Claudia has an architectural approach to her floral designs making her work distinctive and visually unique. To pay homage to her approach I wanted to photograph flowers focusing on their structure as the promident feature as this is what Claudia focuses on when making her arrangements. Incorporating elegant colours with modern typography it positions Claudia Blues Point exactly what it is, modern elegance.